Live an inspired life!

Indeeyo is an online lifestyle boutique specializing in mixing emerging designers with well-known brands to provide a curated collection for an inspired life.


With a focus on small production & handmade items, our collection includes unique, yet functional finds that are of great quality, craftsmanship and exceptional design. We scour the globe to unearth this eclectic assortment of clothing, accessories and home products you wouldn’t find in traditional shops, helping you uncover treasures that will compliment your unique personal style.


Why we do what we do

We are devoted to providing new and emerging designers an online platform to sell their wares while creating an effortless shopping experience worth telling your friends about. Collaboration and innovation is at the core of everything we do and we strive to keep things fresh and unique by inviting our users to help us curate the collection and develop limited edition styles made exclusively for Indeeyo. And through our program, The Indeeyo Collective, we keep things fresh and unique by inviting the community to help us curate the collection and develop limited edition styles made exclusively for Indeeyo.


What’s in a name?

We love to spark conversation and our name does just that! The name Indeeyo comes from a combination of the Thai word “un-deeyo” (meaning unique or the only one) and “indie”, a nod to the designers we love to feature.


Our inspired story

Co-founders Jasmin and Sancha shared a similar passion and appreciation for unique styles and fashions. But they often couldn’t find what they were seeking amiss mainstream malls, cluttered online marketplaces and frenzied sample sales.


Sancha, a self-professed "hat-junkie," studied luxury and fashion brand marketing in Paris where he was inspired by the creative innovation growing from cultural heritage. Jasmin, as a handbag & jewelry designer, had a different take on fashion and had met many other designers along the way. She couldn’t get over the fact that many of her designer friends were making gorgeous products but had nowhere to showcase them. And the idea of Indeeyo was born… the perfect bridge from indie designer to discriminating shopper.


Together, Sancha and Jasmin launched Indeeyo to collaborate with up & coming designers to help build their brands and to give shoppers everywhere access to unique goods.

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